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Data breaches and misuse of personal information have become common in today's internet age. In 2018, California passed the California Consumer Privacy Act (CCPA), a landmark internet privacy protection law which gives California residents the right to access and control their personal data. The CCPA has implications not only for Californians but for companies across the US and worldwide. In this blog, we will cover the key provisions of the CCPA and how it affects your internet privacy rights.
The CCPA gives California residents the right to know what personal information companies are collecting about them, how it is being used, and who it is being shared with. Additionally, residents have the right to request that companies delete their personal information and not sell it to third parties. Companies must disclose the purpose of collecting personal information, categories of third parties with whom the personal information is shared, and a person's right to request deletion of personal information.
The CCPA applies to companies that do business in California and meet certain thresholds—including annual gross revenue of greater than twenty-five million dollars, acquiring personal information of 50,000 or more California residents, or deriving 50% or more of their annual revenue from selling the personal information of California residents. The law covers most types of personal data, including names, addresses, email addresses, and online activities such as browsing and search histories.
Under the CCPA, businesses must provide California residents with two or more methods for submitting requests for personal information. Companies must also establish a process for verifying the identity of those who submit requests. Businesses must respond to requests within 45 days. The CCPA also allows California residents to opt-out of the sale of their personal data. If a business receives a request to opt-out, it must do so within 15 days and cannot request authorization to sell personal data for at least one year.
Non-compliance with the CCPA can result in fines up to $7,500 per violation. Companies that experience data breaches must disclose details of the breach to customers and authorities, and failure to do so can lead to expensive lawsuits. This means businesses need to be proactive about complying with the new law and protecting their customers' data.
In summary, the CCPA grants California residents the power to control their personal information and gives businesses clear guidelines about data collection, use, and sharing. As a California resident, it is important to know your legal rights and how to take action if you feel your data has been misused. Companies operating in California should take the necessary steps to ensure compliance with the CCPA and avoid costly penalties. Finally, other states are likely to follow California's lead by creating laws that will protect consumer privacy in the digital age.
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Disclaimer: The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute an attorney-client relationship.
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